Let's admit it, content creation can feel like a Mount Everest climb - intimidating and out of reach. But folks, it's all in your head.
There are three mind traps you're probably operating in:
- Mind trap #1, I Can't Write: "I'm no Hemingway, so engaging content is out of my league."
- Mind trap #2, I Can't Keep Up: "I'd need to become a content factory to stay on the map."
- Mind trap #3, I Can't Give Away Anything for Free: "Why offer my golden ideas for free? That's a loss!"
This is a trifecta of false beliefs that stop consultants from using content as their client magnet.
Let's bust these myths, shall we?
Mind-trap #1: "I'm no Hemingway, so engaging content is out of my league."
Let's clear this up first: You don't need to be Hemingway to create compelling content. In fact, writing like Hemingway might not even work for your audience! Your perspective is your secret sauce.
Write like you talk, share your expert insights, and let your unique voice shine through.
Trust me; authenticity is engaging!
Mind-trap #2: "I'd need to become a content factory to stay on the map."
Quality over quantity, always.
You don't need to churn out content like a machine. It's more important to create valuable & thought-provoking pieces that resonate with your audience.
And here's a tip: Repurpose! Turn one piece of content into many – an email course can become five podcast episodes and fifteen tweets.
Be smart, not frantic.
Mind-trap #3: "Why offer my golden ideas for free? That's a loss!"
Think of free, valuable content as an investment, not a loss. It's how you build trust with your audience and establish yourself as an authority.
Yes, you're giving away some of your best ideas. But guess what?
People will come to you when they want more and will pay for your expertise because you've proven yourself already.
Don't let these mind traps keep you from leveraging content as your secret weapon to attract clients. Remember, the only "can't" is in your mind!
Bot to brain
An AI prompt to help you repurpose your content
*Create a templatized checklist in a table format that can be reused to remind me where and how I will repurpose one piece of content titled [Insert topic, niche, or idea]*** *Column 1: Task* *Column 2: Format* *Column 3: Channel* *Column 4: Content* *Column 5: Done? Yes or no*
Whenever you're ready, there are 3 ways I can help you:
- The Basics of Online Writing: This workshop will teach you a system for getting from zero posts to at least one a day with only 2 hours invested each week. Keep an eye out for it!
- Want to work together? Book a call with me.